The fact that an idea doesn’t spread does not mean it’s not a great idea. Having a great idea and knowing how to spread it are two different things! News Flash: Interruption Marketing is out! Nobody wants to be interrupted by a commercial, or handed a flyer on the street. Permission Marketing is in. Permission Marketing is about building relationships with people and taking the time to craft remarkable resources for them that better their lives. In this video, Seth Godin expounds upon these principles in a highly enjoyable and informative way.

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If this resonates with you, I’d like to suggest that you pick up a couple of books that develop this idea further. Continue Reading…